Brand management at the highest level.

Category: Agency date: 23-11-2011

For the development and maintenance of its visual appearance A. Lange & Söhne trusts the corporate design and corporate identity expertise of KW43 BRANDDESIGN, design specialists at GREY Düsseldorf. Since 2010, the agency has been involved in consulting and designing to refine the brand identity. KW43's task was to carefully optimize the image of A. Lange & Söhne to achieve greater communication of high exclusivity, uniqueness and a brand claim to perfection.

Based on a comprehensive analysis of the branding, KW43 has worked on the development of the visual appearance and in the development and implementation of the new catalog concept. Together with the in-house graphic design department at A. Lange & Söhne it was redesigned and implemented at a high standard. Moreover, KW43 and A. Lange & Söhne together created a comprehensive brand book that serves as a a brand identity guideline to ensure a consistent brand image worldwide.

"A brand like A. Lange & Söhne thrives on the passion and the matching brand awareness of the people managing it," says Prof. Rüdiger Goetz, Creative Manager of KW43. We have developed a new brand book that comprehensively defines and documents the brand for the first time and brings it to life" Jens Henning Koch, Marketing Director of A. Lange & Söhne, adds: "For us, it is important to have a partner with strategy and design expertise that meets the high quality demands of our branch, and above all, has the respect and the necessary sensitivity for a brand such as A. Lange & Söhne."

The tremendous brand equity was also highlighted by the German "WirtschaftsWoche", a weekly economic magazine, which published a ranking of the German luxury brands. A. Lange & Söhne again took first place.